Hey there! I'm Scarlette.
Operations Executive | Leadership Advocate | Mom, Wife, Chaos Coordinator
About Me
I’m Scarlette Krei—a mom, wife, dog mom, and Operations Leader based in Chesapeake, VA. When I’m not on the bleachers of a basketball game or juggling the beautiful chaos of family life, I’m working as a Operations Leader, helping businesses improve their business operations, scale smarter, lead better, and enhance team management with more intention.
For over a decade, I’ve been behind the scenes of remote-first companies, building high-performing teams and optimizing business operations. I specialize in aligning people, processes, and priorities to create sustainable growth and real results. I focus on developing company-wide SOPs, coaching leaders, and tightening workflows. With my approach to team management, I bring both strategy and heart to everything I do.
Working remotely has taught me how to build trust without micromanagement, lead with empathy, and create cultures where people actually want to show up. As a leadership advocate and Operations Leader, I believe that strong business operations rely on clarity, autonomy, and shared goals. I’m passionate about team management and helping organizations achieve these principles.
As a Operations Leader, my approach is deeply rooted in emotional intelligence, adaptability, and operational excellence, essential for effective business operations. I enjoy rolling up my sleeves to solve messy problems while ensuring strong team management and always thinking a few steps ahead.
Life moves fast—both at home and in business operations. I’ve learned how to lead with focus, stay flexible, and prioritize team management, keeping people at the center of it all.
If you’re building something that matters in your business operations and need someone to bring calm to the chaos—I’d love to be part it.
My Skills
Operational Strategy & Execution
Organizational Scaling & Restructuring
Organizational Scaling & Restructuring
Organizational Scaling & Restructuring
Organizational Scaling & Restructuring
Organizational Scaling & Restructuring
Team Leadership & Staff Development
Organizational Scaling & Restructuring
Hiring, Onboarding & Performance Management
Hiring, Onboarding & Performance Management
Budgeting, Forecasting & Financial Oversight
Hiring, Onboarding & Performance Management
KPI Design & Data-Driven Insights
Budgeting, Forecasting & Financial Oversight
Budgeting, Forecasting & Financial Oversight
Budgeting, Forecasting & Financial Oversight
Budgeting, Forecasting & Financial Oversight
Budgeting, Forecasting & Financial Oversight
Profitability Analysis and Reporting
Process Automation & System Integration
Profitability Analysis and Reporting
Cross-Functional Team Collaboration
Process Automation & System Integration
Profitability Analysis and Reporting
Process Automation & System Integration
Process Automation & System Integration
Process Automation & System Integration
Sales Strategy & Revenue Operations
Business Intelligence & Operational Auditing
Process Automation & System Integration
Business Intelligence & Operational Auditing
Business Intelligence & Operational Auditing
Business Intelligence & Operational Auditing
Scalable Systems Design & SOP Development
Business Intelligence & Operational Auditing
Business Intelligence & Operational Auditing
My Experience
Director of Operations | 2022-2025
As an executive leader, I have directed all core operational functions—including HR, finance, systems, and cross-departmental processes—to ensure strategic alignment with company goals. I partnered closely with the CEO on long-term planning, scaling strategies, and executive-level decision-making.
In support of organizational growth, I led initiatives that drove increased revenue and team expansion through scalable systems design and strategic workforce planning.
My focus on operational excellence led to the development and implementation of company-wide SOPs and workflow systems, significantly improving productivity and project delivery timelines.
To drive performance, I created a high-impact performance management framework incorporating KPIs, review cycles, and role-based training. This resulted in stronger employee accountability and retention.
Innovation has also been a key focus. I spearheaded the automation of client service processes and launched new product offerings, improving client satisfaction and reducing manual workloads.
Additionally, I conducted detailed audits and led cost-efficiency initiatives that lowered operational expenses through vendor renegotiations and the elimination of waste.
Throughout, I’ve fostered a results-driven, growth-minded culture—mentoring department heads, strengthening cross-functional collaboration, and improving strategic execution across the organization.
Director of Sales/Operations | 2014-2022
I’ve provided executive oversight across both sales and operational functions, particularly during periods of rapid change and organizational integration following multiple acquisitions. My leadership focused on unifying teams, systems, and processes to ensure stability and growth in evolving environments.
As part of a comprehensive sales transformation effort, I rebuilt entire sales divisions from the ground up—introducing scalable systems, performance KPIs, and modernized compensation models that drove significant revenue growth over time.
My work in technology and data integration included leading successful CRM migrations and platform implementations. These efforts improved visibility, accountability, and forecasting accuracy across all sales channels.
In merger and acquisition scenarios, I served as a key advisor, managing structural transitions, culture alignment, and revenue continuity during critical phases of change. I also led the restructuring of sales operations post-acquisition, improving team productivity and reducing overhead through workflow optimization and streamlined systems.
Talent development has been central to my approach. I’ve overseen full-cycle recruiting, onboarding, and performance management across multi-location teams, enhancing ramp-up speed and retention.
Within revenue operations, I managed lead funnel optimization, payout structures, sales reporting, and agent accountability systems—driving consistent growth and shorter sales cycles.
To support long-term performance, I designed and implemented strategic systems with role-based metrics and scalable productivity frameworks, contributing to a sustainable high-performance culture.
Business Consultant/Coach | 2012-2022
I worked as an independent consultant and executive coach, partnering with entrepreneurs, executives, and remote teams to drive strategic growth, operational excellence, and people-centered leadership.
My work sat at the intersection of business consulting, personal development, and executive coaching—designed to support both bottom-line results and the human dynamics that power them. I conducted DISC personality assessments to optimize team communication and ensure the right people were in the right seats. I led hiring and placement efforts that aligned talent with both company values and strategic goals, and I designed scalable systems, SOPs, and performance frameworks that improved efficiency, clarified accountability, and supported long-term growth.
My approach was deeply integrated—connecting operational infrastructure with team capabilities, using personality insights to inform everything from role design and onboarding to feedback cycles and leadership development. I streamlined workflows, rebuilt cross-functional processes, and helped organizations execute faster with less friction. I also coached leaders through critical transitions, business pivots, and periods of rapid change—guiding them to lead with clarity, emotional intelligence, and strategic focus.
Whether aligning purpose with performance or helping teams step into their full potential, my mission was always the same: to transform complexity into clarity and build people-first cultures where results and relationships can thrive.
If your actions inspire others to dream more, learn more, do more and become more, you are a leader.
John Quincy Adams
Let's Get In Touch
Whether you're building something big in your business operations, need a strategic partner behind the scenes as a leadership advocate, or just want to connect—I’d love to hear from you. As an Operations Leader, I excel in team management and am eager to explore how we can work together. Reach out anytime!